Startup Targets The Electric Truck and SUV Market

The thing about trucks and SUV’s is that they are heavy and they need to be able haul even more weight. This is not a problem for modern gasoline or fossil fuel based engines and after 100 years of development they are very suited to the job.

These large engine vehicles however use a lot of fuel and produce massive amounts of co2. What we need to do is focus on the development of all electric super powerful suv’s and trucks. Like these from the American startup wanna-be electric truck maker, Rivian.


Rivian is an American automaker and automotive technology company. Founded in 2009, the company develops vehicles, products and services related to sustainable transportation

They are focusing on the small to midsize electric truck market and so far they have two product offerings tagged at the R1S Suv and the R1T pickup.

The company has facilities in Plymouth, Michigan; San Jose, California; Irvine, California; Normal, Illinois; and the United Kingdom

Just recently Rivian has announced a shot in the arm from an equity investment round of $700M led by Amazon. The investment comes on the heels of Rivian’s reveal of the all-electric R1T pickup and R1S SUV at the LA Auto Show last November.

Sled concept similar to Tesla

Here is what the company says about itself:

Starting with a clean sheet, Rivian has developed its vehicles with adventurers at the core of every design and engineering decision. The company’s launch products, the R1T and R1S, deliver up to 400+ miles of range and provide an unmatched combination of performance, off-road capability and utility.


flexible skateboard platform

These vehicles use the company’s flexible skateboard platform and will be produced at Rivian’s manufacturing plant in Normal, Ill., with customer deliveries expected to start in late 2020.

This investment is an important milestone for Rivian and the shift to sustainable mobility. Beyond simply eliminating compromises that exist around performance, capability and efficiency, we are working to drive innovation across the entire customer experience. Delivering on this vision requires the right partners, and we are excited to have Amazon with us on our journey to create products, technology and experiences that reset expectations of what is possible.

RJ Scaringe, Rivian Founder and CEO.

“We’re inspired by Rivian’s vision for the future of electric transportation,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “RJ has built an impressive organization, with a product portfolio and technology to match. We’re thrilled to invest in such an innovative company.”

Rivian will remain an independent company. Amazon is leading the round, which includes participation from existing shareholders. Additional details about this investment are not being disclosed at this time.

About Rivian
Rivian is developing vehicles, technology and services that inspire people to get out and explore the world. With a team of more than 750 people, Rivian has development centers in Plymouth, Mich.; San Jose, Calif.; Irvine, Calif; and Surrey, England; along with a 2.6-million-square-foot manufacturing plant in Normal, Ill. Rivian will launch the R1T and R1S in the US in late 2020, with introduction to other global geographies starting in 2021. Rivian is now accepting preorders on its R1T and R1S. More information is available at www.rivian.com.

About Gordon Smith
Gordon's expertise in the area of industrial energy efficiency and alternative energy. He is an experienced electrical engineer with a Masters degree in Alternative Energy technology. He is the co-founder of several renewable energy media sites including Solar Thermal Magazine.

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