Trina Solar Announces a Marketing and Brand Partnership with Cirque du Soleil

Cirque du soleil
Cirque du Soleil

Trina Solar, a global  solar photovoltaic modules, solutions and services comapny,  announced a partnership in which Trina Solar will become Cirque du Soleil’s first-ever Official Solar Partner in the United States.

Jing Tian, Trina Solar’s Head of Global Marketing said, “This partnership is a natural fit for Trina Solar. We are striving to promote our commitment to tapping into human imagination and inspiring people around the world, and we hope our partnership with Cirque du Soleil will help us achieve this goal.”

The new partnership will focus around co-promotional campaigns, Cirque du Soleil experiences for Trina Solar’s customers and employees, and more. Trina Solar will be launching the partnership with participation of Cirque du Soleil artists at a special performance at Trina Solar’s booth at Solar Power International in Las Vegas September 12-15th, 2016.

Cirque du Soleil was a game-changer over 30 years ago by reinventing the Circus arts through focus and innovation,” saysRichard Davies, Global Head of Corporate Alliances for Cirque du Soleil. “We believe we share these values with Trina Solar, and we look forward to showcasing this partnership in 2017 and 2018.”

“At Trina Solar, we are committed to protecting the environment and spearheading industry-wide change with groundbreaking research and development. We are excited to partner with Cirque du Soleil because our two brands are both driven by innovation and quality. Cirque du Soleil is also known for its unique experience and broad appeal, which is why we are confident this is an excellent fit,” said Jeff Dorety, Trina Solar’s President of the Americas Region.

Image credit: Cirque du Soleil, Clemens Pfeiffer, press photographer, A-1190 Wien

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