Toyota Launches The Mirai Hydrogen Fuel Cell Vehicle with a Back to the Future Bash and Video

Mirai hydrogen fuel cell car
The Toyota Mirai. Image courtesy of Toyota.

Last night more than 300 new Toyota Mirai owners, Mirai dealers and special guests watched actors Michael J. Fox and Christopher Lloyd bring a famous trash-into-fuel scene from “Back to the Future Part II” into the present. The occasion: a celebration to mark the U.S. arrival of Toyota’s Mirai hydrogen fuel cell vehicle.

The “Fueled by the Future” video debuted at the event is the last in the“Fueled By Everything” online video series demonstrating hydrogen fuel’s potential to be sourced from almost anything, including solar, wind and trash.

Mirai hydrogen fuel cell car 2Today marked the official on-sale date of the Mirai, the same date that was “the future” in the storied Universal franchise. More than 2,000 people so far have requested to buy a Mirai in California, where it is first available. The party celebrated the new owners with food, décor and conversation inspired by the “Back to the Future” vision of 2015. New owners representing each of the dealership locations in Southern and Northern California received ceremonial keys.

Japanese carmakers have embraced hydrogen fuel cell vehicles much more than their green technology competitor, the plug-in electric.  Despite many research advances in the production, storage and transportation of hydrogen as an automotive fuel, there are still many more impediments to the wide scale adoption of the technology than exist for scaling plug-in electric vehicle infrastructure.  So while the jury is still out on if this is really the “technology of the future”, we can still enjoy the great commercial with the heroes from the “Back to the Future” movie franchise.  Its great to see Michael J. Fox!

 

ST Staff Writers About ST Staff Writers
This post was prepared by Solar Thermal Magazine staff.

Leave a Reply

Your email address will not be published.