You may remember Fisker, the automaker that suffered many setbacks and eventual bankruptcy, as the maker of the beautiful electric car named the “Karma”. This was truly one of the most beautiful cars brought to market, a direct reflection of the talent of its creator, Henrik Fisker.
“With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change,” said James Taylor, Karma’s Chief Marketing Officer.
“Karma” was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company’s purpose.
“Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it’s authentic,” added Taylor.
Karma’s new executive team has attracted top-tier talent from the automotive and technology industries to bring world-class expertise to its headquarters and new assembly facility in Southern California.
Karma Automotive’s owner, Wanxiang Group, one of the world’s largest automotive component conglomerates, is committed to the alternative energy space, having acquired solar, wind and energy companies. The group provides strong financial backing necessary to build a sustainable, world-class luxury automotive brand.
ST Staff Writers
This post was prepared by Solar Thermal Magazine staff.