The Future of Racing is Electric ( Solar Thermal Magazine ) La Chaux-de-fonds, 29 August, 2014 – Uber-cool Swiss watch brand
“Cars have fueled and inspired this brand since its earliest days,” said Stéphane Linder.
We invented the first dashboard counters back in 1911, partnered with Ferrari in Formula One in the 1970s, have been part of the most wining team in the sport, McLaren Mercedes, since 1985, and backed champions from Juan-Manuel Fangio in the 50s to Jenson Button and Stéphane Ogier in 2014. Now we are proud to be part of the world’s newest and most innovative open championship—a path-breaking initiative that, like TAG Heuer, is a fusion of engineering, technology, sport, science, and design — all combining to drive the change towards a better tomorrow.
In all, 10 cities will play host to the Formula E series, including Putrajaya, Malaysia, Buenos Aires, Argentina, Punta del Este, Uruguay, Miami and Long Beach in the United States, and Berlin and Monte Carlo in Europe.
TAG Heuer’s colors and crest will line the street circuits of each Formula E city. They will also be worn by the crew and car of TAG Heuer’s other Formula E partner: China Racing Formula E Team and its drivers Nelson Piquet, Ho-Pin Tung and Antonio Garcia.
China Racing’s drivers and crew will be in attendance at the press celebration, which will be held at the JE Cultura Conference Center in Beijing. Also on hand will be Steven Lu, the CEO of China Racing, Stéphane Linder, the CEO of TAG Heuer, Alejandro Agag, the CEO of Formula E Holdings, and the incredible China Racing Formula E race car.
The battery-powered vehicle can accelerate from zero to 100 kmh in 3 seconds and reach maximum speeds of 225 km/h. Driven by the best drivers in Formula One, Champ Car and IndyCar, Formula E engines emit roars of 80 decibels, but not the slightest wisp of pollution.