New Partnership Makes Solar Power More Accessible in India

Tata Solar Power in India

(Solar Power in India / SolarThermalMagazine) —  Tata Power Solar, India’s largest integrated solar player, has partnered with Bajaj Finance Ltd, one of the largest non-banks in India, to provide interest-free EMI options to consumers looking to buy solar products. This national financing tie-up will help make solar much more attractive and an affordable alternative to conventional power sources.


The interest-free EMI option will be applicable to all Tata Power Solar products across various categories including solar lighting products (Tata Solar Venus series having LED/ CFL lights), solar water heaters (Tata Solar Duro Zing & Ultima series) and power packs systems (Tata Dynamo). This option will provide instant credit processing for items below INR 2.5 lakhs, and will be initiated in the top twenty cities, across 10 states, in the first phase with a country-wide roll out over the next few months.

“Solar products are the need of the hour, given the increasing power shortage India is facing. We are happy to launch our first consumer financing option with Bajaj Finance, the market leader in this space. We have ensured that the offer is simple and without any hidden cost. There are a number of people who are hesitant to invest in solar due to the initial upfront cost. We are sure that this offer, with its strong financial incentive, will help people find our products very affordable”, said Gagan Pal, Vice President – Products, Tata Power Solar.

While solar is extremely economical in the long-run, the entire investment is upfront. Compared to this, only a fraction of the total investment is upfront in other forms of non-renewable energy sources like diesel. This financing option aims to solve this issue and make solar products a viable alternative. The interest-free EMI finance has no hidden charges and has a nominal processing fee. The customer pays a nominal initial down payment and the rest can be paid through easy EMIs, ranging from 7 to 10 months. 

Speaking on the tie-up, Mr. Devang Mody, President – Consumer Finance, Bajaj Finance Ltd said, “We are extremely happy to tie-up with Tata Power Solar. Together we aim to empower consumers by giving them different financial choices for products which can impact their lives. We have developed credit policies and created partnerships to ensure the customer goes through a simple, hassle-free and quick process. For the customer, this life-event should be about buying his desired device without having to worry about the money he may need”.

About Tata Power Solar:

Tata Power Solar (TPS), with 25 years of deep domain expertise, is one of the pioneering solar manufacturers in the world and India’s largest specialised EPC player. Founded in 1989, the company was originally formed as a joint venture between Tata Power and British Petroleum Solar (BP Solar). As a pioneer and market leader in the solar space, headquartered in Bangalore, TPS now operates independently as a wholly owned subsidiary of Tata Power. TPS has a strong national presence with 8 regional offices, 40 authorized service centres plus a network of more than 1000 channel partners nationwide.

As one of the largest solar manufacturers in India, TPS operates three world-class manufacturing units in Bangalore, with a production capacity of 200 MW of modules and 180 MW of cells. It has completed more than 160 MW of ground-mount utility scale and 40 MW of rooftop and distributed generation projects across the country as of FY14. It also offers a diverse line of solar products for both urban and rural markets – these include water heaters, home lighting, street lighting, power packs, and water pumps among others. TPS is committed to enabling solar everywhere and aims to provide energy access to millions of people across the country via its integrated solar solutions. For more information visit: www.tatapowersolar.com

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